Toyota is the latest partner to invest in working alongside Andrea Spendolini-Siriex. “The Journey” in partnership with Team GB is now live.
This content release is powerful, personal & exposing to Andrea’s journey spotlighting the focus, adversities but ultimately the potential she has going into her second Olympic Games at just 19 and already our greatest ever female diver.
However, this piece showcases much more. Andrea crosses into an elite category of ambassador that is capable of transcending, communicating and connecting with audiences outside of her age and sport. She doesn’t shy away but leans into important societal issues which needs addressing and she uses her platform to demand change.
A pause for thought for any brands or agencies exploring working with young athletes.
Full episode here: https://www.youtube.com/watch?v=e5HtEg95NEk
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